Built on Salesforce, the world鈥檚 #1 AI CRM, Traction Rec is a best-in-class recreation management CRM solution. Traction Rec helps community centers and nonprofit organizations to deepen the experiences of constituents and create greater community impact. Learn more at www.tractionrec.com.
See Parks & Recreation Operations in One View
See Parks & Recreation operations at a glance with configurable dashboards and reports. Track registrations, revenue, and facility utilization in real time, then drill into details as needed.
Connect Rentals & Resident
Get a single, shared view of each constituent’s rental contracts and waiver status right on the Contact record. This helps staff verify eligibility faster and reduce risk across departments.
Connect Programs and Service with a Household 360
Get a single, shared view of each resident facility rentals, and transactions. This reduces duplicate data entry and supports faster, more consistent service across departments.
Access Parks & Rec Workflows from One Place
Access Parks & Rec workflows from one place using the App Launcher. Agencies can tailor navigation by role (front desk, program coordinators, facility managers) to simplify day-to-day operations.
Manage Programs at Scale with List Views and Filters
List views make it easy to search, filter, and bulk edit large volumes of programs and sessions. Staff can quickly segment offerings by season, location, and status without relying on spreadsheets.
See the Full Program Context with Related Records
Keep the full operational context of a program in one place. Related records connect registrations, payments, and required forms so staff can resolve resident questions quickly and accurately.
Coordinate Facility Scheduling with a Calendar View
Use a calendar-based view to coordinate facility scheduling and reduce booking conflicts. Staff get a clear birds-eye view of space usage—supporting complex Parks & Rec scheduling needs.
Offer Online Self-Service with a Resident Program Catalog
Provide residents a modern self-service experience to find programs online. Search and filtering improves discoverability and reduces calls, lines, and staff administrative work.
Streamline Registration and Checkout (Resident Experience)
Enable residents to register and pay through a guided online workflow. Support common Parks & Rec needs like pricing rules, required waivers/forms, and a clear post-purchase confirmation.
Take Parks & Rec Operations Into the Field (Mobile)
Support staff in the field with a mobile-friendly experience. View and update records in real time from anywhere—ideal for facility walk-throughs, event support, and on-the-go service.