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探花视频, in conjunction with its vendor partners, sponsors hundreds of events each year, ranging from webcasts and tradeshows to executive roundtables and technology forums.
Government Events and Resources
Events
Multi-Vendor
Modernizing Federal Communications: Unlocking the Power of Salesforce Marketing Cloud with IBM
Event Date: October 28, 2025
Hosted By: Salesforce & IBM
Hosted By: Salesforce & IBM
Federal agencies face increasing pressure to deliver timely, secure, and mission-driven communications that truly engage the public. Many organizations currently using legacy solutions such as Granicus GovDelivery are finding limitations in scalability, personalization, and integration with broader digital ecosystems.
In this session, Salesforce and IBM demonstrated how agencies can modernize their communications strategy with Salesforce Marketing Cloud - bringing advanced capabilities such as automation, AI-driven personalization, dynamic segmentation, cross-channel engagement, and secure data integration.
Watch the on-demand recording to see how Marketing Cloud empowers agencies to better connect with citizens, deliver critical alerts, and build long-term trust while meeting federal compliance standards.
In this session, Salesforce and IBM demonstrated how agencies can modernize their communications strategy with Salesforce Marketing Cloud - bringing advanced capabilities such as automation, AI-driven personalization, dynamic segmentation, cross-channel engagement, and secure data integration.
Watch the on-demand recording to see how Marketing Cloud empowers agencies to better connect with citizens, deliver critical alerts, and build long-term trust while meeting federal compliance standards.