In the world of marketing, having a “brand” is most commonly associated with “customer brand”. This is less applicable for government agencies, since they almost always are providing services that customers (i.e., residents) only get through them. In competing with the private sector for new employees, an agency’s employer brand can influence a candidate’s decision to enter public service.

Join us for a complimentary webinar as thought leaders from government and industry discuss the challenges government agencies face in attracting quality candidates for employment, such as negative stereotypes about bureaucracy, poor pay, and lack of promotion opportunities, and the messaging techniques that can help overcome the stereotypes and position your agency as an attractive place to build a career.

Participants will learn how to:

• Understand their current agency employer brand, including talking with their current employees
• Communicate their agency's unique value proposition that communicates their agency's purpose and work impacting citizens and communities.
• Identify current employees who exemplify the traits they want job seekers to aspire to, such as innovation and collaboration.