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While Experience Management (XM) is becoming an increasingly common discipline within large organizations, their XM efforts won鈥檛 be sustainable over the long term unless they fundamentally transform how they operate. To make sure that all these changes are successfully taking root across the business, organizations need to understand and account for the realities of how human beings and organizations behave. We鈥檝e captured these underlying realities in 鈥淭he Six Laws of Experience Management.鈥�