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Personalizing Constituent Journeys: Measuring Digital Government Experiences

Personalizing Constituent Journeys: Measuring Digital Government Experiences

"Digital is becoming the front door for accessing government services,鈥 says Nikhil Jain, a digital strategy consultant at Adobe. 鈥淚n a recent study we conducted, we see that around 80% of individuals 鈥 despite having barriers to digital access 鈥 still prefer websites over all other channels to access government services and information.鈥 Taking a people-centric approach to digitization can improve outcomes for constituents, drive significant cost savings for agencies, eliminate the 鈥渢ime tax鈥 of outdated processes and make government more equitable. Access this resource to learn more!

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