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This article explains why businesses shouldn’t depend only on Instagram or Facebook, because you don’t really control who sees your posts—algorithms and platform rules decide that. It says it's way smarter to build your own list of customers through things like texting, email, or direct opt-ins, so you aren’t stuck if a social site crashes or cuts your reach. That way, you have people who want to hear from you, and you can contact them any time without waiting for likes or shares.