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Incorta X is a next-generation operational lakehouse platform that eliminates the complexity of traditional ETL workflows by combining data acquisition, processing, and analytics into a single unified platform. Its core innovation is Direct Data Mapping™ (DDM), which enables sub-second queries across massive datasets without requiring data pre-aggregation or transformation, using columnar storage and an in-memory engine for speed. The platform integrates AI/ML capabilities (including a generative AI Copilot), supports 240+ connectors, and can be deployed on-premises or as a fully managed cloud service with enterprise-grade security and data governance built in.