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Track and collect the digital behavior of your leads and accounts across your website, marketing system and digital channels. Deploy tracking quickly and easily and tie it to your leads, contacts, accounts and opportunities inside Salesforce. Create behavioral audiences and leverage them for segmentation for marketing campaigns such as email and ad campaigns for maximum results.

Highlights

• Compliant, first-party behavioral tracking, native Salesforce Marketing Cloud integrations
• Track detailed website activity, marketing engagement and channel activity
• Connect behavior to your subscribers, leads and accounts

Identify interest in services, programs, offerings, topics and more of your leads and accounts and use the data for optimal marketing segmentation, personalization and efficient alignment between marketing and sales.

Highlights

• Identify the areas and strength of your leads interests
• Native Salesforce integrations to optimize marketing campaigns and sales processes
• Share insights amongst marketing, sales and agentic teams

User-friendly and easy-to-maintain lead and account scoring allows for efficiency around lead and account management, natively inside Salesforce. Identify the level of interest through behavioral engagement scoring and the fit of buyers with your services based on your ideal customer profile (ICP).

Highlights

• User-friendly lead and account scoring
• Predictive scoring for timing and prioritization
• Purpose-built Salesforce integration for Salesforce native processes

Whether you acquire students, corporations or work with contractors, SalesWings allows you to show your sales teams the digital buyer journey inside Salesforce. We show your sales teams the website activity of your leads and accounts, and what their needs and interests are.

Highlights

• Native sales insights inside Salesforce and email alerts
• User-friendly interface for good adoption
• Share insights from marketing with sales

Generate qualified leads on your website by showing the right content to each website visitor based on their interests and needs with an intuitive solution. Create visual popups and embed videos, text, images, Salesforce forms and more, to increase the engagement and conversion rate on your website by showing them to the right visitor at the right time.

Highlights

• Fast setup and intuitive interface
• Precise targeting of website visitors based on first-party intent
• Continuous optimization

Report on the digital engagement and your marketing campaigns inside Salesforce to understand which campaigns influenced lead conversion rates and opportunity win rates. Demonstrate channel and campaign impact to take informed decisions.

Highlights

• Multi-touch attribution dashboards inside Salesforce
• Identify campaigns, channels and content that work
• Purpose-built and easy to set up

Native Salesforce integrations and a universal MCP allow to provide our insights to agentic platforms such as Agentforce. Agentic AI relies on good data, and we provide a smart way to help agents understand the needs and interests of their buyers.

Highlights

• Native Agentforce integration and universal MCP
• Personalize emails of AI agents, help AI copilots brief sales and service teams
• Help agents create smart segments based on first-party intent